You are not in the online platform for a show-off. Your purpose for subscribing to e-commerce is to make sales. Otherwise, you can spend your time wisely if you are not driving any sale online. This being the maxim, you desire to attract a large number of customers in your store. However, in this decade, waiting for customers to come to your store is not a guarantee of high sales. Multichannel e-commerce is the new buzz in the virtual arena. This approach opens sales doors and allows you to reach out to a large crowd. You have several selling points which interpret to more sales. You can sell through online marketplaces, social media, and in-stores. All these lead to increased sales and profitability.