No doubt it is the 21st century. In this era, your competitiveness lies in the size of your customer database. The size of customers you can reach directly with your offers and discounts determines your profits. If you have a small database, you will rank low in the competition. However, customers do not come naturally and volunteer to offer their information to you. It is your responsibility to find ways of accessing their information. Multichannel e-commerce is one of the approaches that enable you to collect customer information. It enables you to cast your nets wide and reach out to customers in various channels. Here, you create selling points where you can exchange your products with customer data. Hence, it is a good way of collecting customer information.
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